Which term refers to the subjective associations that words evoke?

The term that refers to the subjective associations that words evoke is connotation. Connotation encompasses the emotions and cultural meanings that a word carries beyond its literal definition, or denotation. For instance, the word "home" not only refers to a physical structure where one lives but may also invoke feelings of warmth, safety, and belonging, depending on individual experiences and cultural contexts. This emotional and subjective layer of meaning is essential in understanding how words resonate with people differently, which can greatly influence their interpretation of text.

In contrast, diction relates to the choice and use of words and phrases in speech or writing, focusing more on the style and tone rather than the emotional associations of the words themselves. Vocabulary encompasses the set of words known and used by a person or group but does not inherently involve the subjective meanings tied to those words. Application often refers to the use of knowledge or skills in practical situations rather than the nuances of language use.